About Us

VELA administers three certified Farmers Markets which are funded through a Community Development Block Grant and supported by Los Angeles County First District Supervisor Hilda Solis. VELA brings these weekly markets to the unincorporated areas of Los Angeles County, featuring local certified growers with fresh, seasonal fruits and vegetables, local artisans, food vendors and community resources. Not only do the Markets bring fresh produce to these areas, they also create business opportunities for local entrepreneurs and for small California farms.

The Markets open weekly, rain or shine. We also accept SNAP, WIC and Senior FMNP Vouchers. Come and visit one of our markets and enjoy the sounds and flavors of the community.


The East Los Angeles Farmers Market opened its doors in November 2006 on First Street and Rowan. Its existence is owed, in great part, to the disproportionate numbers of diabetes incidence in East Los Angeles, to the prominent scarcity of fresh produce in the area and the need for more business opportunities during a waning economy. It was the vision of the First District Supervisor Gloria Molina to address all these issues practically through the creation of the Farmers Market. Within a year, this vision proved successful. The East Los Angeles Farmers Market relocated to the East Los Angeles Civic Center and to this day, it continues to nourish the community as it celebrates its Fourth Year Anniversary.

Supervisor Gloria Molina’s enterprise opened a new chapter for other unincorporated areas of Los Angeles County, namely the Valinda/ La Puente and the South Whittier areas, when in the Spring of 2008, VELA opened two new markets in these areas. The two newer markets also cater to the specific needs of their respective areas and offer increased access to fresh, high quality produce, business opportunities for local residents and small California growers, as well as a venue for the community to acquire health and wellness.